Geoff (not his real name*) from Dessein Graphics had been using stock photography for their award winning coffee packaging work. He wanted to take the client to the next level though, yep, commissioned retro photography.
On the face of it this was a great little shoot; Café Corporate had four fresh new blends of the hard stuff and they needed to shift units. Their clients are big business’s food and beverage purchasing officers, demanding buyers. Geoff cooked up a look, well he called it a “strategy”, whereby each of the blends would march forth under the banner of a workplace character of yesteryear. We’d shoot the characters in an appropriate location with old things scattered about, retro props and suchlike. Sounds sweet huh?
“So, Geoff,” says I “what’s the plan on the talent front?” Geoff says the client, his sister and his daughter are going to be the talent. What is the sound of a sinking heart? Can you just play that in your head right now? Bloody hell Geoff.
I wouldn’t have bothered telling this story if it didn’t have a happy ending. Tony, Jess and Annie, yes the actual real life boss of Café Corporate, his daughter and his sister are some of the best talent I’ve worked with, professional or non. One drizzly day last spring we all got ourselves off to our retro location (Associated Shopfitters’ recently vacated 70′s offices in Malaga) and in a disturbingly short period of time walked away with great performances in the roles of The Boss, The Secretary and The Tea Lady. I never really understood where The Captain fit into the scheme. I guess Tony’s lifelong passion for tall ships and the docks got the better of him.
* actually Geoff is his real name, I couldn’t resist though…