The need for corporate image libraries with flexible usage rights is growing. Acorn Photo bid for the opportunity to create 40 new images for Australia Post through their Small to Medium Enterprise Section’s advertising agency, 303.
Long time collaborator and all-round sensible person Liz Carberry was hauled in to negotiate the 2-3 year talent buyouts that were needed. Liz also organised locations and couture (such as it is).
Tight talent budgets meant that part of the deal was minimising the recognisability of the talent used.